New Blog Title, New URL

I decided to change the Blog title from "SFDC Monkey" to "Force Monkey", and naturally that meant changing the URL from "http://sfdcmonkey.blogspot.com/" to "http://forcemonkey.blogspot.com/".

Hope I didn't lose much readership audience in the change! =)

Why the switch? Well, it looks like the re-branding of Salesforce.com is slowly underway. Back in September, when I attended DreamForce 2007, Marc Benioff announced in his keynote the new branding of their SAAS platform. The new brand name would be ... Force.com.

In that keynote, Marc was showing how he was trying to lead his company from being associated as a sales force automation platform into something bigger. While SFA was the products roots, it's become much more than that. It's a more complete solution than just SFA, particularly now with VisualForce and tools that allow you to do just about anything within the Force.com API.

I wondered how long it would take to rebrand the company from Salesforce.com. While at the DreamForce 2007 show, in fact, while in the keynote address, I set my browser to www.force.com -- to see where it would take me. The URL is reserved, but today it redirects you to http://www.salesforce.com/platform.

But all around there are hints that the rebranding is underway. For one thing, when you look at the Salesforce.com logo, the "force.com" portion is highlighted, while the "sales" is starting to fade away into the background.

Last week, I noticed that the "AppExchange" logo, which used to appear in the top-right corner as you were logged in, has been replaced with a new "Force.com" logo.



So the SFDC Monkey is rebranding, too. Let's go write some apps!