Why Do You Twitter?

The other day, a colleague noticed my Twitter page, and asked what it was all about. I explained, although rather poorly, I think. He didn't get. He thought it was a distraction and a "complete waste of time".

I confess, when I first started "twittering", I didn't really understand what it was all about either. I now liken the experience to when I was a young teen, and my father brought home a CB radio. He installed it in our kitchen, threw a big antenna on top of the roof, and we listened to all the conversations happening on the citizen's band airwaves. Gradually we became less timid, and joined those conversations, introducing ourselves as the Big Brownie (Mom), the Purple Typewriter (Dad), and the Minnesota Viking (me) -- my sisters never got into CB all that much.

I've had a similar experience on Twitter. At first, after subscribing, I simply lurked -- watching all the Twitter conversations around me. Slowly, I came out of my shell and into the wide Web 2.0 world. Today, I suspect half my Twitter friends are hoping I'll soon crawl back into that shell; I've become a Twitter Maniac!

A quick rewind for my Dad, who follows my blog and points out the many grammar and spelling errors found here (thanks, Dad, lub yew ... mean it!). He's almost certainly asking, "But what IS Twitter?". An explanation is in order. The sidebar on the upper left is an example -- click to enlarge.

Twitter is a conversation on the web. You join Twitter (it's free) at www.twitter.com. You can search for other subscribers, using their Twitter alias (if known) or email address. For example, my twitter alias is jpseabury, and you can follow me from my Twitter home page: http://twitter.com/jpseabury. Just click the "Follow" button under my picture.

Once you follow someone on Twitter, you can monitor all of their tweets from your own Twitter home page. A tweet is a 140-character message that they type into their computer. That message then gets pushed out to all the people who "follow" them.

I found myself navigating to my Twitter home page several times a day, whenever I sat down at my desk, and before checking my email. Later, I found the BeTwittered gadget and added it to iGoogle.com. Now I have auto-updated Twitter conversations constantly streaming to my browser home page. I haven't loaded the TweetDeck yet, but I saw it in action on @colinloretz laptop last week, and may well give it a try.


Following various conversations, I learned that many people were sending tweets from their phones. I did a little exploring and found all types of applications written for web-enabled smart phones (Blackberry, iPhone, etc.). These applications allow subscribers to Twitter "on the move". Stuck in a boring staff meeting? Pull out your smart phone and feign like you're reading eMail -- but catch up on your Twitter conversations instead.

There is, perhaps, a certain amount of voyeurism in all this twittering. Yet, it's also a wonderful tool for learning and networking with other people. Here are some examples:

Through Twitter, I was able to connect with a whole bunch of folks as passionate about the Salesforce.com platform as I am: @judis217, @CRMFYI, @colinloretz, @sonnycloward, @MemeStorm, @gokubi, @arrowpointe, @dschach, @calista_carter and more. At the recent Dreamforce 2008 User Conference, we twittered to each other the entire week, chatting about presentations we were attending or presenting at, where to meet-up for breakfast / lunch / dinner, the wretched Wi-Fi coverage, and the phenomenal presidential election. Through Twitter, we found each other at d'apres conference cocktail parties, banged out Apex code at the Monday Night Hack-a-thon, and sat together at the keynotes. Even when we weren't sitting together (and with approx 9,500 attendees, it was sometimes difficult to find each other), we were chatting to each other over Twitter:

From my Twitter Log at the first Keynote:

@Kingsley2 Sites is really, really powerful.
@gokubi 500K free page views with Enterprise Edition -- great for Non-Profits!
@jpseabury Force.com sites is a game-changer for the industry
@MemeStorm More about Sites here: http://developer.force.com/sites
@Kingsley2 What will people build?
@MemeStorm http://wiki.apexdevnet.com/index.php/Facebook_Toolkit
@dschach #Dreamforce On sign behind Benioff: "r u bored" Haha. Not much audiencew enthusiasm for Facebook here.
@colinloretz I can has facebook queries in Salesforce and can create force.com facebook apps?
@sonnycloward #Dreamforce The Facebook integration could be huge for nonprofit fundraising
@judis217 Is it my imagination or did everyone just say "wha?" at the idea of force.com on facebook. #dreamforce

All these conversations -- to people I hardly knew, but already felt connected to -- made Dreamforce simply more fun.

Before and after Dreamforce, my Twitter network has shared links to news articles they are reading or blogs they have written, all stuff that I'm keenly interested in. I follow them, because they're interests match my own: Force.com, cloud computing, Web 2.0, business intelligence, philanthropy, civics, blogging, and project management.

Through Twitter, I've found speakers for my local Salesforce.com User Group (thanks @lucidera) and rides to the airport. They've shown me tech articles, wiki notes, and development tools that have proven really useful in my daily work ... things like Plone, Jing, Facebook, Friendfeed, TweetDeck, Salesforce Codeshare, Air and Flex toolkits, centraldesktop, Twitterforce, syntax highlighter, and more.

They've helped me debug my code. I posted a problem I was experiencing to a message board, and then followed by posting the same question to my Twitter network -- and I've gotten Twitter replies in minutes. Twitter is invaluable source of information, and helps with my continuing education on all things "in the cloud".

I don't believe every Twitter user will have the same positive experience that I've had. Remember, Twitter is just a conversation that you share on the web. If the only thing you twitter about is the latest gossip, or why you're bored, or what you had for supper last night -- and all the people you follow have similar conversations -- than you probably won't get a lot from Twitter. On the other hand, if you keep your Twitter network filled with interesting and knowledgeable people, you may learn quite a lot.

I've kept my Twitter friends list pretty small. Unlike @guykawaski, I have no interest in picking up throngs of random followers. The twitters I follow are topics I'm interested in. If someone follows me, I'll look at their recent Tweets -- and if the conversation is interesting, I'll return the follow. Together we share, we learn, and we grow.

Aliza Sherman wrote a great article, "How Twitter is a Communications Game Changer". It's worth reading, and pondering how you currently use Twitter, and how you might start using it more effectively.

NOTE: From the blog comments, here's a neat Youtube video about Twitter, recommended by @colinloretz (the "n" is silent). :-)